The Public Health Responsibility Deal was launched in March 2011. It aimed to bring together public sector, academic, commercial and voluntary organisations to help meet public health goals. Partners who signed up to the Responsibility Deal committed to taking action to improve public health by pledging to change services and/or products in ways that are regarded as positive for consumer health. The Responsibility Deal covered food, alcohol, physical activity and health at work.
PIRU has been conducting the official evaluation of the Public Health Responsibility Deal. The evaluation includes:
- A study of the process and implementation issues associated with the Responsibility Deal.
- A series of case studies of organisations involved in the Responsibility Deal.
- A range of other research tasks including assessing the potential impact of the pledges and collecting data on similar voluntary approaches internationally.